The news media could be described as one of the worst ways to explain science, given its fast turnover, tight deadlines and space constraints. However, there are very good reasons for using this as a medium to get your messages about science across.

This leaflet looks at these reasons for working with the media, and addresses common concerns we hear from scientists alongside testimonies from those who have engaged in the past.

All researchers should expect their work to be scrutinised by the public, policy makers and campaigners. However, some researchers working on high-profile subjects that attract controversy, such as radiation, climate change, animal research or chronic fatigue syndrome/ME, have also found themselves targeted by people who have extreme views about their research.

The Science Media Centre spends time working with researchers who have been targeted and wants to share tips on ensuring your voice is heard by the public and policy makers.

This leaflet is designed to give you information about how to deal with the situation when contacted by a news journalist and give you just a few easy points you should remember. You can expect to be contacted at any time by a journalist wanting an interview on your subject. They require you to react quickly as they are working to tight time deadlines, and it may come as a shock to the unprepared.

Inspired by the renowned science writer and broadcaster Vivienne Parry, this leaflet covers how best to prepare yourself for unanticipated interaction with the media, a check list of useful tips for when a journalist calls, and things to remember during the interview, whether it be TV, radio or newspaper.